TRACTIAN · 5 hours ago
Performance Marketing Manager
Atlanta, GA
Full-time
Remote
Senior Level
5+ years exp
Maximize your interview chancesArtificial Intelligence (AI)B2B
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Responsibilities
Revenue-Focused Marketing: Develop and execute demand generation strategies aligned with revenue goals, leveraging SEO, Google Ads, and strategic budget allocation to enhance inbound customer acquisition.
Campaign Optimization: Plan, execute, and refine multi-channel campaigns, including Account-Based Marketing (ABM), to generate high-value leads and maximize ROI.
Lead Management: Improve lead scoring and nurturing workflows to prioritize high-value prospects and ensure seamless handoffs to Sales.
Collaboration: Work closely with Revenue, Sales, and Product Marketing teams to align strategies and messaging for maximum pipeline impact. Partner with agencies to create detailed weekly/monthly reports, extracting key insights and actionable opportunities for the team.
Conversion Boost: Develop and implement initiatives to streamline transitions between pipeline stages, reduce drop-offs, and reactivate stalled leads with targeted recovery strategies.
Performance Reporting: Track and analyze key metrics such as CPL, CAC, and pipeline velocity to optimize campaigns. Present performance insights and recommendations to senior management.
Innovation: Explore, test, and scale new channels and tactics to continuously improve performance marketing outcomes.
Qualification
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Required
5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
Advanced expertise in campaign data analysis using tools like HubSpot, Google Analytics, and Data Studio to enhance both inbound and outbound customer acquisition strategies.
Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.
Preferred
Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Benefits
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days, plus 11 paid holidays
401(k) Retirement Plan, 1% match
Language Learning Opportunities - Take advantage of optional, fully funded Spanish or Portuguese courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Company
TRACTIAN
Tractian is a machine intelligence company that provides condition monitoring and asset performance management for industrial operations.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$183.7MKey Investors
Sapphire VenturesGeneral CatalystNext47
2024-12-05Series C· $120M
2023-08-07Series B· $45M
2022-05-17Series A· $15M
Leadership Team
Gabriel Lameirinhas
Co-Founder and Co-CEO
Igor Marinelli
Founder and CEO
Recent News
alleywatch.com
2024-12-10
2024-12-06
2024-12-05
Company data provided by crunchbase
