GSM Outdoors · 1 day ago

Performance Marketing Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Execute paid media campaigns across platforms such as Google Ads, Meta, and programmatic networks to drive e-commerce sales

Optimize paid search, social, video, display and CTV campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).

Develop and manage keyword strategies for search engine marketing (SEM).

Assist in the creation of ad copy, visuals, and landing pages that resonate with outdoor enthusiasts and drive engagement.

Monitor campaign performance daily, identifying opportunities and addressing challenges to maintain efficiency and ROI.

Create reporting dashboards using tools like Google Analytics, Looker Studio, and internal reporting platforms.

Analyze industry trends, competitor campaigns, and seasonal outdoor activity patterns to inform marketing strategies.

Traffic text, display and video ads for multiple brands and platforms

Strong understanding of the digital marketing landscape and best practice.

Suggest website enhancements to enhance product selling.

Suggest product promotions to maximize product sell through based on performance marketing data.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Campaign ManagementGoogle Ads PlatformMeta Ads ManagerKPI AnalysisDV360Looker StudioCopywritingMicrosoft Office 365E-commerce ExperienceOutdoor Industry KnowledgeStrategic Thinking