Be an early applicantLess than 25 applicants

Company

The Princeton Review · 5 hours ago

Performance Marketing Specialist

New York, United States

Full-time

Remote

Mid Level

$68K/yr - $82K/yr

3+ years exp

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Work & Life Balance

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Responsibilities

Develop, execute, and optimize paid social campaigns on platforms such as Instagram, Facebook, LinkedIn, TikTok, and more.

Collaborate on creative strategies to test new ad formats, messaging, and targeting techniques.

Track, analyze, and report on performance, adjusting strategy based on KPIs such as CPC, ROAS, and LTV.

Build and manage affiliate marketing programs, focusing on growth in sales and brand reach.

Identify, onboard, and nurture partnerships with affiliates and influencers, mostly through a 3rd party platform.

Negotiate terms with publishers to align with performance targets and maximize campaign profitability.

Ensure accurate technical set-up and tracking to facilitate timely payment to publishers.

Work across channels (display, retargeting, email) to ensure cohesive messaging and consistent brand experience.

Conduct A/B tests to identify winning strategies and optimize spend allocation based on performance data.

Collaborate with analytics to create dashboards and tracking mechanisms to measure the effectiveness of all performance marketing channels.

Prepare regular performance reports, offering insights and recommendations for scaling successful initiatives.

Perform ongoing analysis to maximize key metrics, using insights to optimize campaigns and improve customer acquisition costs.

Analyze user behaviors and trends to inform strategy and improve future campaigns.

Act as a subject matter expert in SEO and SEM, staying updated on the latest best practices and trends in organic search engine optimization and paid advertising.

Communicate and apply company-wide strategy, initiatives, and programs.

Participate in cross-functional teams as needed.

Undertake other duties as assigned, showcasing flexibility and readiness to contribute to the overall success of the team.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingPaid Social MediaAffiliate MarketingData AnalysisSEOSEMA/B TestingData Visualization ToolsCreative Strategies

Required

Bachelor's Degree

At least 3 years’ experience in a related field

Proven expertise in managing performance marketing campaigns, with a track record of driving successful outcomes and conversions.

Strong understanding of performance marketing metrics and proficiency in data analysis and visualization tools

Eye for design and attention to detail.

Enthusiastic, confident, and optimistic demeanor with an ability to thrive in a fast-paced environment.

A driven self-starter with a desire to meet and exceed goals.

Ability to manage your own time and work remotely while effectively collaborating with a geographically dispersed team.

An ethic of personal responsibility; holding yourself accountable on behalf of your team.

Preferred

Agency or industry experience is a plus.

Benefits

Health, dental, and vision insurance

Flexible spending accounts

Health savings accounts

401k plan with company match

Life and disability insurance programs

Programs that provide for both paid and unpaid time away from work

Company

The Princeton Review

Glassdoor

3.9

For more than 35 years, students have trusted The Princeton Review to provide resources for better grades, higher test scores, and stronger applications.

Founded in 1981

Framingham, Massachusetts, USA

1,001-5,000 employees