PureCars · 3 hours ago

Performance Strategist, Paid Social

United States

Full-time

Remote

Entry Level

1+ years exp

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AutomotiveService Industry

Work & Life Balance

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Responsibilities

Create and manage paid social campaigns based on automotive dealership and marketing agency goals

Monitor and optimize for KPIs including but not limited to CTR, CPA, CPC, and overall campaign spend

Utilize first party audiences as available to help drive dealer goals

Analyze ad performance and pacing reports to provide impactful optimization insights

Strategize with account facing teams on what ads best suit the client’s budget

Participate in projects as a team and individually to evolve with best practices, test strategies, new processes, and tech upgrades as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid social campaign managementFluencyKenshoo/SkaiGoogle AnalyticsExcelGoogle SheetsMedia channel experience

Required

1+ years experience in paid social campaign management

Preferred

Experience with multiple media channels a major plus

Experience with tools like Fluency and Kenshoo/Skai for scaled media management a plus

Basic knowledge and experience in using Google Analytics a plus

Detail oriented with the ability to use Excel or Google Sheets for pivot tables and vlookups are a plus

Benefits

Health, dental, vision, 401(k), paid parental leave, and more!

Open PTO Policy - Take what you need, when you need it.

Robust new employee onboarding, leadership, and management training.

Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.

Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team ensures every employee knows they belong here.