BioSpace · 3 hours ago
Pharma Field Sales - Obesity Care Specialist - Kendall Florida
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Comp. & Benefits
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Responsibilities
Actively contribute to the overall sales goals of the Company and its Sales/Marketing Departments:
Execute sales strategies based on evaluation of customer needs, dynamics, trends, and competitors products or services
Maintain required activity records/reports, including timely and accurate transmission of call data
Participate in relevant meetings, conventions, training programs and displays
Understand the scientific and clinical underpinnings of brand strategies and the implications and importance of generating advocacy and support for them
Partner with the Novo Nordisk Sales/Marketing Departments to maximize appropriate and effective use of selling materials and product information
Develop and maintain a mastery of product knowledge and consultative promotion techniques:
Demonstrate a broad understanding of the clinical treatment of obesity and its comorbidities and complications by actively using approved resources to engage HCPs in constructive and ongoing dialogue to support improved patient health
Educate physicians, nurses, pharmacists, and other members of patients primary care team on obesity and the use of NNI product(s), including the approved uses and benefits for their patients
Continuously promote and improve knowledge of NNIs obesity product(s), competitive products, and sales and promotional skills through participation in company sponsored/approved training programs
Leverage available sales and marketing resources to expand the breadth and depth of appropriate utilization Novo Nordisks products, consistent with label and company policy
Analyze and understand customers, local healthcare delivery and payment models, and the interdependencies among the various elements in the market to identify and leverage business opportunities
Analyze impact of managed care in the territory and its effect on prescribing decisions, and modify customer engagement and sales strategies
Understand the most up-to-date clinical studies to educate customers and improve ability to anticipate and handle questions/concerns about NNI product(s)
Uses understanding of practice guidelines, chronic care models, protocols, etc. to engage HCPs in clinical conversations to appreciate how they manage patients with diabetes and where they currently position NNI products and devices
Effectively manage and prioritize time and available resources to achieve maximum sales in the local territory:
Analyze, determine and implement most effective distribution of product samples in territory
Effectively manage and prioritize time to ensure maximum customer penetration and sales volume with limited supervision
Evaluate, identify, and develop order of calls and routes that maximize the opportunity to call on targeted customers
Exercise prudent control over samples and other company property in accordance with company policies and procedures and legal requirements
Manage discretionary budget to support sales and additional marketing activities
Identify, develop, maintain, and leverage relationships with physicians, pharmacists, nurses, and other individuals who make or influence purchasing/prescribing decisions:
Develop meaningful and productive professional relationships that demonstrate a genuine desire to help HCPs help patients with obesity
Generate advocacy for Novo Nordisk products and services by sharing approved clinical and scientific information and insights
Analyze and leverage understanding of the patient profiles of targeted and non-targeted physicians in the territory and how those profiles impact territory sales
Evaluate and determine which individuals have greatest opportunity to impact sales and use personalized communication techniques to build and maintain effective relationships with those individuals
Recognize opportunities to productively challenge HCPs clinical management of patients that respects their knowledge and experience and adds value by sharing new information and offering unique insights
Anticipate and respond to customers ' objections, problems, and concerns
Arrange Interface programs and help prepare speakers (outline audience demographic, understand audience needs, share learning objectives and local challenges, provide feedback on quality of presentation) to provide quality balanced and relevant presentation that support the educational objectives and align to audience needs
Leverage understanding of impact of managed care in the territory and how it affects physicians prescribing decisions, and adjust sales and marketing strategies accordingly
Sell and promote Saxenda with a focus on targeted and non-targeted primary care physicians, pharmacists, nurses, and other members of patient’s primary care team:
Develop a customized approach for each call on each customer to assess customer needs and increase sales of Saxenda
Effectively utilize all available resources to sell and promote Saxenda, including determining which resources to use in any given situation
Explain and promote features and benefits of Saxenda
Impact the local retail market share through coordinating and implementing medical education activities, programs, and special projects
Obtain maximum commitment from customers on every call
Probe and listen to customers, including anticipating and responding to customers questions, objections, and concerns
Read and react to customer environment. Determine appropriate messages to achieve maximum effect on each sales call
Qualification
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Required
Bachelor’s or equivalent degree, and/or Pharm D required
2+ years of pharmaceutical, medical, or healthcare experience required
Intermediate computer skills required (Windows, Word, Excel); prior computer experience using sales data/call reporting software ideal
Must be a self-starter and be able to evaluate options and make decisions on your own with minimal supervision
Proven leadership and decision-making ability
Solid understanding of obesity disease state and NNI product(s) is needed, coupled with aptitude for learning and ability to communicate technical and scientific product and disease management information
Company
BioSpace
BioSpace is the leading online community for industry news and careers for life science professionals.
Funding
Current Stage
Growth StageTotal Funding
$10M2000-08-24Series B· $10M
Recent News
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