Brooksource · 4 hours ago

Platform Manager

United States

Contract

Remote

Mid Level

3+ years exp

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Hiring Manager

Thomas Lounsbury

Insider Connection @Brooksource

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Partner with creative, website development, and marketing teams to conceptualize, build, and implement impactful CRM programs.

Provide strategic guidance in shaping and executing email and SMS marketing strategies to enhance customer engagement and retention.

Drive best practices for segmentation, journey building, and automation workflows.

Lead a "Test and Learn" approach by collaborating with Consumer Loyalty, IT, and analytics teams to identify opportunities for improving key metrics across email and site performance.

Work closely with the Acquisition team to design comprehensive customer journeys aimed at boosting retention.

Develop and execute a testing roadmap to optimize email and SMS performance, including time/day testing, promotional strategies, and customer journey enhancements.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email/SMS marketingCustomer Data PlatformsSalesforce Marketing CloudData analysisDirect-to-consumer experienceShopifyGoogle AnalyticsECommerce tools support