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Company

runZero · 3 days ago

PLG Demand Generation Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

$130K/yr - $145K/yr

5+ years exp

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Asset ManagementCyber Security

Comp. & Benefits

No H1B

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Responsibilities

Oversee and optimize the Product-Led Growth (PLG) funnel, focusing on turning trial users and product-activated leads into long-term customers, ensuring a seamless transition from product engagement to conversion

Own and manage third-party demand generation programs to drive awareness, engagement, and conversions

Design and implement sophisticated email nurture flows tailored to different stages of the customer lifecycle, ensuring timely and relevant communication

Track and analyze campaign performance, making data-driven adjustments to improve ROI and lead quality

Work cross-functionally with product, sales, and customer success teams to align demand gen efforts with overall business goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationProduct-Led Growth (PLG)MarketoSalesforceProject ManagementEmail MarketingB2B MarketingCampaign Performance Analysis

Required

5+ years of experience in demand generation within a B2B environment, with a specific focus on Product-Led Growth (PLG) strategies

Strong proficiency in Marketo and Salesforce with the ability to use these tools to execute, track, and optimize marketing campaigns

Hands-on experience managing the PLG funnel, including engagement and conversion of trial users and product-activated leads

Exceptional project management skills, with a proven ability to manage multiple projects, meet deadlines, and collaborate effectively across teams

Analytical mindset with a strong understanding of how to measure and optimize marketing efforts for ROI and KPIs

Benefits

Platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents

4% of 401K contributions match

Unlimited PTO

Equity to all employees

Top of the line medical, dental, vision, life and disability coverages with runZero paying for 99% of the premium

A stock option plan consistent with early stage, rapidly-growing startups

A competitive salary composed of cash and equity compensation

Unlimited PTO (We encourage everyone to take at least 25 days a year)

4% 401(k) matching program

Company

runZero

runZero delivers the most complete security visibility possible, providing you the ultimate foundation for successfully managing exposures and compliance.

Founded in 2018

Austin, Texas, USA

51-200 employees