Madison Trust Company · 2 days ago

PPC Marketing Specialist

Montvale, NJ

Full-time

Hybrid

Mid Level

$70K/yr - $75K/yr

1+ years exp

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Responsibilities

Develop, execute, and optimize PPC campaigns across multiple digital platforms, including Google Ads, Microsoft Ads, social media channels, and various third parties.

Manage daily PPC accounts on Google Ads, Microsoft Ads, social media channels, and various third-party sources.

Monitor budget and adjust bidding to achieve higher ROI and optimize overall performance.

Track, report, and analyze website analytics and PPC initiatives across channels.

Draft, test, and optimize ad copy across all campaigns and channels.

Perform ongoing paid keyword discovery and analysis.

Research and analyze competitor advertising efforts, mediums, and lead-generation magnets.

Test and continuously analyze keywords, cost-per-click data, ad copy, and other desired metrics.

Set up and manage A/B testing across all ad sets and landing pages.

Identify opportunities for improvement in processes and strategy.

Work closely with third-party channels to identify new paid marketing opportunities, channel demographics, budgets, etc.

Work closely with the data team to understand the customer sales journey and ensure PPC campaigns align with the overall marketing strategy.

Qualification

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Digital MarketingPPC Campaign ManagementGoogle AdsMicrosoft AdsMicrosoft ExcelSocial Media AdvertisingKeyword ResearchB2C Lead GenerationAd Copy Drafting