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Company

LDR Site Services · 1 day ago

PPC/SEM Marketing Specialist

United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $90K/yr

1+ years exp

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Responsibilities

Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).

Conduct keyword research and selection for pay-per-click campaigns.

Monitor and analyze campaign performance metrics to optimize ROI and KPIs.

Develop and test ad copy and landing pages for effectiveness.

Collaborate with the marketing team to align paid media strategies with overall goals.

Manage campaign budgets, bid strategies, and pacing.

Generate regular reports on campaign performance and insights.

Stay updated with industry trends and algorithm changes.

Implement A/B testing strategies to improve campaign performance.

Utilize analytics tools to track and report on website traffic and conversions.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PPC managementGoogle AdsBing AdsGoogle AnalyticsBudget managementROI optimizationA/B testingSEO principlesSEM principlesMicrosoft ExcelGoogle SheetsFacebook Ads ManagerSEMrushAhrefsGoogle Tag ManagerBid management tools

Required

1-3 years of experience in PPC or digital marketing roles.

Proven track record of managing successful PPC campaigns.

Experience with budget management and ROI optimization.

Previous experience in an agency or in-house marketing team.

Proficiency in PPC platforms (Google Ads, Bing Ads).

Strong analytical and numerical skills.

Knowledge of SEO and SEM principles.

Experience with web analytics tools (Google Analytics).

Excellent written and verbal communication skills.

Ability to manage and optimize budgets effectively.

Familiarity with A/B and multivariate experiments.

Understanding of conversion rate optimization (CRO).

Proficiency in Microsoft Excel or Google Sheets.

Attention to detail and ability to multitask.

Tools and Software: Google Ads, Bing Ads, Google Analytics, Google Tag Manager, Facebook Ads Manager, SEMrush, Ahrefs, Microsoft Excel / Google Sheets, Bid management tools (e.g., Marin, Kenshoo)