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LocaliQ | USA TODAY NETWORK · 2 days ago
PPC Specialist
United States
Full-time
Remote
Mid Level
$43K/yr - $81K/yr
3+ years exp
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Insider Connection @LocaliQ | USA TODAY NETWORK
Responsibilities
Build rapport with internal and external client representatives, including digital and marketing staff members, through routine and scheduled interactions
Develop and advise on marketing strategies by understanding client expectations, assessing feasibility, and identifying marketing and advertising opportunities for clients
Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed-upon specifications, deadlines, and standards
Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities
Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet clients' changing needs
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Manage client expectations, communication, and performance metrics
Incorporate constantly evolving technologies and processes into the client solution delivery process
Qualification
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Required
Ability to effectively manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients’ marketing needs
Build rapport with internal and external client representatives, including digital and marketing staff members, through routine and scheduled interactions
Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed upon specifications, deadlines, and standards
Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities
Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Manage client expectations, communication, and performance metrics
Incorporate constantly evolving technologies and processes into the client solution delivery process
Ability to quickly master business process, marketing and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to manage marketing campaigns
Knowledge of ad management, billing and workflow management and analytics platforms
Strong verbal and written communication skills
Ability to develop account specific value story through by leveraging insights across all platforms into a cohesive campaign performance report
Ability to effectively present findings to client to drive satisfaction and client revenue and account retention
Strong technical and analytical skills to assess and routinely lead improve marketing campaigns over their lifecycle
Excellent listening skills
Demonstrate dedication to meeting client expectations and requirements
Ability to collaborate with sales team, client strategy, digital marketing & optimization, fulfillment and other additional sales support, etc.
Able to manage time and prioritize multiple tasks in a fast-paced environment
Organize tasks, deliverables and meet commitments on time
Analytical Thinking
Capable of interpreting data and making actionable recommendations to improve performance
Capable of quickly mastering business processes
Ability to master technology solutions
Good at focused listening
Can find common ground and explains differing viewpoints comprehensively
3+ years hands-on experience managing online/digital advertising campaigns
3+ years of client service/account management experience
Company
LocaliQ | USA TODAY NETWORK
Seize your potential with LocaliQ, the marketing growth platform that helps businesses find, convert, and keep new customers.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Stephanie McLoughlin
Vice President, National Partnerships
Erin Rose
Sr. Director of Partner Development and Strategic Sales
Recent News
2024-05-23
2024-04-07
Company data provided by crunchbase
