Vital Design · 22 hours ago

PPC Specialist

United States

Full-time

Remote

Entry Level

2+ years exp

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Hiring Manager

Jessica Kenney

Insider Connection @Vital Design

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Responsibilities

Build highly targeted PPC campaigns (from scratch) across multiple channels.

Manage multiple clients’ expectations, strategies, budgets, and conversions.

Manage and maintain updates for large keyword lists.

Have a clear understanding of clients’ conversion goals.

Monitor performance based on goals, industry standards, and benchmarks.

Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).

Perform research, analyze websites, document changes, and make decisions regarding optimization.

Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities.

Create monthly client reports.

Attend weekly and monthly client calls to provide updates on campaign performance.

Work closely with fellow team members to meet client goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google Ads managementBing Ads managementAdvanced Excel skillsSEO best practicesCRO best practicesGoogle Ads CertificationBing Ads CertificationGoogle Analytics CertificationFacebook campaign managementTwitter campaign managementWordPress experienceGoogle Shopping Campaigns

Required

At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.

Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.

Advanced Excel skills.

Familiarity with SEO and CRO best practices.