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Company

~Pourri · 6 hours ago

PR & Influencer Coordinator

United States

Full-time

Remote

Entry Level

2+ years exp

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Consumer Goods

Hiring Manager

Michaela Hightower

Insider Connection @~Pourri

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Build and manage relationships with 100+ micro/mid-tier influencers across Instagram, TikTok, and YouTube, with focus on conversion and engagement metrics

Work alongside PR agency to help manage large-scale influencer partnerships

Execute end-to-end creator partnerships including discovery, outreach, contract negotiation, and performance tracking

Lead monthly product seeding program with clear ROI metrics and conversion tracking, with the help of PR agency

Maintain comprehensive influencer database using various platforms

Serve as brand ambassador in all influencer and media communications

Assist in developing and executing PR strategies aligned with CPG industry trends and brand goals

Create compelling press materials and manage editorial calendar for seasonal campaigns

Lead strategic gifting initiatives including product drops and media mailers, alongside PR agency

Track and report coverage metrics and media conversion rates

Drive cross-functional content strategy, focusing on UGC optimization and campaign amplification

Deliver bi-weekly trend reports with actionable insights and ROI projections

Monitor campaign performance across platforms using analytics tools

Support platform scheduling for influencer partnerships and community engagement initiatives

Qualification

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Public RelationsInfluencer MarketingSocial Media ManagementAnalytics SoftwareAI ToolsData AnalysisRelationship-BuildingCreative Mindset

Required

A Bachelor’s degree in Communications, Public Relations, Marketing, or a related field—or equivalent experience that shows you’re the right fit for the role.

2+ years of experience in PR, influencer marketing, or social media management, ideally in the CPG space.

Strong understanding of social media platforms, influencer trends, and best practices.

Proficiency with PR tools, influencer marketing platforms, and analytics software.

Experience leveraging AI tools to optimize campaign performance and data analysis.

Exceptional communication and relationship-building skills.

Organizational prowess that lets you juggle multiple projects without breaking a sweat.

A creative mindset and passion for storytelling to elevate brand visibility.

Company

~Pourri

Founded by entrepreneur Suzy Batiz in 2007 under the name Poo~Pourri, ~Pourri is an odor elimination company that removes unpleasant scents from the home, body and beyond to ensure that all aspects of life smell wayyy better—without the funk of toxic ingredients or stigmas.

Founded in 2007

Addison, Texas, USA

51-200 employees