Lifeline Children's Services · 2 days ago
PR Specialist
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Religious Institutions
Insider Connection @Lifeline Children's Services
Responsibilities
To be a minister of the gospel of Jesus Christ to co-workers, clients, and ministry partners
Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
Coordinate all efforts of PR with MarComm leadership
Cultivate and maintain relationships with journalists, editors, bloggers, and influencers to secure media coverage across various platforms.
Write and distribute press releases, media pitches, and other communication materials to targeted media contacts.
Coordinate media interviews, press conferences, and editorial opportunities.
Monitor media coverage and industry trends, providing insights and recommendations to internal stakeholders.
Develop weekly, monthly, and annual media activity reports
Assist with campaigns, events, and promotional activities to raise brand awareness and engagement.
Keep calendar of efforts organized and updated
Participate in brainstorming and planning sessions
Conduct research to support PR planning
Create engaging content for various communication channels, including press releases, blog posts, newsletters, social media updates, website content, and internal communications.
Develop and execute comprehensive PR strategies to align with organizational goals and objectives.
Generate strategic messaging and positioning to communicate key messages and brand values effectively.
Collaborate with cross-functional teams to align PR efforts with overall business objectives.
Copywriting and basic copy editing.
Create graphics or videos as necessary to other job duties.
Resolves disputes in a Biblically prescribed manner.
Maintain Lifeline’s branding across all platforms and projects.
Other duties as assigned by the Executive team.
Qualification
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Required
Bachelors degree in related field (Public Relations, Communications, Journalism, etc.)
Preferred
Working knowledge in design software (e.g. Canva)
Company
Lifeline Children's Services
Lifeline Children's Services is a domestic and international ministry reaching out to vulnerable children through adoption, orphan care, foster care, and the Gospel.