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Company

Raven Industries · 9 hours ago

Precision Technology Product Business Lead

United States

Full-time

Remote

Senior Level

$109K/yr - $134K/yr

6+ years exp

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Information TechnologyManufacturing

No H1B

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Responsibilities

Global subject matter expert for Precision Technology solutions , cross -B rand , cross- Region and cross - Customer segment.

Deepen both Customer and Market understanding across CNH by connecting product teams to the market, C ustomer segments and target personas.

Provide Product needs and priorities cross customer segment and communicate clear product roadmaps (provided by Technical Product Management).

Identify and maintain a prioritized Customer Need List for Product area.

Define and communicate the clear value proposition arou nd product solutions.

Benchmark competition and consolidate to understand co mpetitive dynamics and messaging .

Discover and define clear go to market strategies aligned with the business by explaining the why and when working directly with our Strategic Marketing, Brand s and Regional teams .

Shape and communicate how the world thinks about the product providing clear positioning and clear messaging.

Encourage both internal s and external s to tell the story .

Lead product launch reviews to communicate product information detail to internal collaborators - Brands, Regions, Global Product Platforms (GP P ’s) and Aftermarket organizations.

At Product release, communicate the Marketing positioning canvas – explaining the “ What ” , the “ How ” and the “ Why does it matter ” .

Enforces customer validation efforts of Product solutions .

Qualification

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Precision FarmingProduct MarketingProduct ManagementAgricultural EquipmentMarket KnowledgeTelecommunications KnowledgeMobile Applications

Required

Bachelor's degree in Agriculture, Agricultural Business Management, Marketing or relevant field and 6+ years of experience with the sales and support of precision farming and guidance systems, practices and usage of agricultural equipment and working with farmers and dealers.

Experience working in a product marketing, product management or product development role.

Experience leading complex tasks with multiple stakeholders in a collaborative environment.

Ability to travel up to 20% of the time.

Preferred

Master’s degree or equivalent experience Agriculture, Agriculture Business Management, Marketing or relevant field.

Hands-on experience with agricultural products such as Large Tractors, Combines, Balers, Sprayers, Planters and Tillage Equipment.

Knowledge of the agricultural products market and customer base globally.

Strong written and verbal communication and presentation abilities.

Working knowledge of precision farming & guidance, ISOBUS control, vehicle electronics, cellular and other forms of telecommunication for connected devices, along with mobile applications utilized for machine/fleet optimization.

Comfortable in embracing change and driven to be part of a winning team.

A demonstrated passion for driving Precision Agriculture across the industry.