Mission Lane · 2 days ago

Principal Business Manager

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $140K/yr

5+ years exp

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CreditFinance

Insider Connection @Mission Lane

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Own the marketing activities and performance metrics in one or more marketing channels used for customer acquisition.

Analyze campaign performance data to inform marketing strategy, optimize targeting, and improve product offerings to prospective customers.

Optimize current acquisition strategies in response to customer behavior and changing marketplace conditions, leveraging first party and third party data sources to inform decisions.

Enable long-term growth by pushing forward our testing agenda to invest in future growth capacity. You will explore growth levers such as product pricing, targeting, marketing messages and formats, and conversion on our website amongst others opportunities to build your roadmap.

Work cross-functionally across Mission Lane’s partner teams to improve profitability by refining creative strategy, pricing, targeting, and the end-to-end customer journey. You will partner with our Product, Data Science, and Credit teams, as well as members of the senior leadership team.

Qualification

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SQLPythonData AnalysisExperience ManagementCredit CardsConsumer LendingProblem SolvingCommunicationDebatingManagingMentoringMarketing Channels ManagementBusiness ScalingProblem-SolvingFast-Paced Environment

Required

Proven ability to problem solve end-to-end: from framing the question and forming a hypothesis, to analyzing the data, to communicating and debating the answer with other stakeholders

Familiarity with SQL, python, or other tools for data analysis

5+ years of experience in a highly analytical role

Bachelor’s or Masters in Economics, Finance, Engineering, Mathematics, or similar quantitative field with record of strong academic performance

Experience managing direct reports and mentoring a team of analysts

Experience doing analytical work with credit cards or other consumer lending products

Preferred

Some hands-on experience owning one or more marketing channels such as direct mail, affiliate partnerships, digital and social platforms, email, traditional or other

Experience helping scale a business in a fast-paced startup environment

Expertise in SQL and/or Python