AdRoll, a division of NextRoll ยท 1 day ago
Principal Marketing Operations Architect
United States
Full-time
Remote
Lead/Staff
$169K/yr - $208K/yr
9+ years exp
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Responsibilities
Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data.
Work closely with the sales team to ensure alignment on lead management processes and handoffs.
Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
Establish and implement best practices for data management and hygiene.
Monitor, assess, and report on the effectiveness of marketing campaigns.
Identify and implement improvements in marketing automation processes and systems.
Qualification
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Required
9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations
Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement
Marketo & Salesforce certified
Understanding of data synchronization between marketing and sales systems
Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy.
Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders.
Excellent analytical and problem-solving skills.
Strong project management skills, working cross-functionally to reach goals
Benefits
100% employee coverage for medical, dental and vision premiums
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
Company
AdRoll, a division of NextRoll
AdRoll is a marketing and advertising platform that helps brands grow revenue and save time on one streamlined platform.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Greg Biggers
VP Product
Patrick Mee
Executive Vice President of Engineering
Recent News
2024-05-20
Adweek
2024-04-09
Company data provided by crunchbase
