AffiniPay · 21 hours ago

Principal Product Manager, Growth

United States

Full-time

Remote

Senior Level, Lead/Staff

7+ years exp

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Financial ServicesFinTech

Growth Opportunities

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Responsibilities

Define and lead a data-informed growth strategy for activation, retention & expansion, aligning it with broader organizational objectives and long-term vision to accelerate AffiniPay’s market leadership.

Spend time with users and in the data to understand our users deeply, where they get stuck, where they find value, why they buy, why they churn & why they buy additional products.

Identify and execute new bets and tactics to improve our acquisition & expansion funnel metrics with new, distinctive experiences & flywheels that drive purchase decisions, retention & cross-sell / upsell.

Collaborate and iterate to identify an intuitive and compelling first-time user experience that immediately demonstrates the value of LawPay and MyCase to new users by streamlining onboarding, enhancing engagement, and improving time-to-value.

Collaborate and iterate to drive feature adoption that lead to retained customers who expand via upsells and purchase other products to maximize LTV.

Partner with Product Analytics and Engineering to ensure accurate & comprehensive feature adoption metrics in Mixpanel.

Drive data-informed decision-making by leveraging product analytics to understand how our customers use our product and help guide decisions on future improvements and optimizations.

Use both quantitative and qualitative research to uncover opportunities within the acquisition and expansion funnels and validate ideas.

Oversee and scale rapid experimentation processes, using data-driven hypotheses to identify new growth opportunities and drive experiments through their entire cycle: ideation, specification, development, release, analysis, and iteration.

Continuously track and optimize key metrics to activation rate, onboarding success rate, critical feature adoption, first year retention, payment volume, and expansion (tier upgrades, cross-sell)

Develop insights from growth experiment outcomes, communicating learnings across teams to shape the product roadmap and company-wide initiatives.

Partner with teams across Engineering, Design, Marketing, Sales, Customer Success and Analytics to establish the vision and operational practices for a top-tier growth team.

Aligning cross-functional teams on a clear growth vision, fostering consensus through data-backed strategies, roadmap prioritization, and hypothesis-driven experimentation.

Collaborate with Sales, Rev Ops & Marketing to establish a Product-Qualified Lead (PQL) process for cross-sell / upsell based on product adoption.

Partner with product, engineering, design, and marketing teams to execute strategies that enhance activation flows, foster engagement, and drive key outcomes such as user retention cross-sell, upsell, and overall long-term value.

Qualification

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Product ManagementGrowth StrategyB2B SaaS ExperienceMixpanelData AnalysisUser Experience DesignCross-Functional CollaborationExperimental FrameworkCustomer SuccessPayments Industry Experience

Required

7+ years of experience in product management or growth, with 3+ years of leading growth product teams in B2B SaaS and proven experience building scalable, repeatable processes to achieve sustained growth.

Proven history of achieving growth goals in B2B SaaS products by driving activation, adoption, retention, engagement, and upsell/cross-sell.

Strong aptitude in Mixpanel or similar analytics tools

Experience establishing and managing an experimental framework - running, analyzing & iterating experiments with relentless attention to detail and willingness to get into the weeds. Desire to create an experimental culture on your team.

Demonstrated success in leading cross-functional teams and influencing stakeholders at all levels of the organization, including executives.

You combine exceptional business judgment with strong analytical skills and willingness to get into the weeds to drive company-wide growth initiatives.

Is a self-starter with a growth mindset who looks to test, iterate, learn and set the bar high for how we operate.