Total Expert · 4 days ago

Principal Product Marketer

St Louis Park, MN

Full-time

Remote

Senior Level

7+ years exp

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Financial ServicesFinTech

No H1B

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Responsibilities

Be an expert in the mortgage and lending industries, our company, our products, and key buyers, including various stakeholder personas and their buying criteria.

Enhance and evolve mortgage product messaging by understanding our differentiated value

Easily communicate that value to our customers and the marketplace.

Own and drive a go-to-market plan for fast-paced product launches and updates.

Collaborate with marketing to support corporate programs that build awareness and drive demand for the product

Conduct market and customer research to understand buyer audience and develop buyer personas and buyer journey maps.

Develop tools that clearly articulate our value proposition at all stages of the customer lifecycle and allow the entire organization to provide meaningful and consistent messaging, including sales pitch decks, sales training, and outreach content.

Collaborate with the demand-gen teams to drive the social and outbound marketing efforts to increase the influenced and sourced pipeline metrics

Influence the product management roadmaps early in the cycle with case-driven write-ups that help constructively add or modify the road-map plans

Have a technical understanding of Total Expert’s mortgage product and effectively communicate those capabilities to a large audience with varying levels of product familiarity.

Strong interpersonal skills, ability to give and receive constructive feedback, ability to interact and partner with people at all levels and locations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingFinancial Services KnowledgeMarket ResearchSaaS ExperienceLending Industry ExperienceBuyer Persona DevelopmentGo-to-Market StrategySales Training DevelopmentProduct FamiliarityCollaboration Skills

Required

7+ years experience in product marketing at SaaS companies, preferably FinTech

Knowledge of the Financial Services Industry, preferably lending experience

Passionate about product marketing and its role in a fast-growing, venture-backed organization

Excited about the mortgage industry with a strong desire to understand market trends

Creativity and drive to differentiate our products in the marketplace

Solid track record of building relationships and collaborating at all levels of the organization.

Ability to work independently paired with a desire to learn and grow.

Excellent verbal and written communication skills, including experience presenting to large groups

Strong analytical and problem-solving skills

Bachelor’s degree or equivalent work experience