71 applicants

Company

DigitalOcean · 2 days ago

Principal Product Marketing Manager, AI/ML + PaaS

San Francisco, CA

Full-time

Remote

Lead/Staff

$195K/yr - $220K/yr

10+ years exp

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Cloud ComputingDevOps

Growth Opportunities

H1B Sponsor Likely

Hiring Manager

Chung Y.

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Responsibilities

Successfully take to market key products aligned to the AI/ML + PaaS (Databases, Application Platform) portfolio at DigitalOcean

Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas

Develop product messaging, positioning, and detailed launch execution plans for successful GTM

Work closely with Growth and Product teams to define programs (cross-sell / up spell) which will drive meaningful product adoption

Create enablement assets to serve sales, demand gen, and the partner channel

Have a solid understanding of cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers

Implement creative tactics for enhanced product launch traction

Determine the types of business customers and use cases that are best served by DigitalOcean products

Continuously test and refine the messaging via web updates, new landing pages, and targeted emails campaigns

Craft an overall cloud platform narrative that includes developers, and best fit business customers and how DigitalOcean uniquely helps them

Create compelling content for various mediums like product pages, blogs, emails, social media, press releases

Be the go to person for all things related to the overall product and platform narrative - whether it is events, keynotes, customer/partner engagements etc.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingCloud InfrastructureDatabase ProductsTechnical BackgroundGTM StrategyContent CreationCross-Functional Collaboration

Required

Bachelor's degree in a technical field, such as computer science, engineering or mathematics.

10+ years of experience in technical product marketing or product marketing as a product marketing manager or product manager.

Understanding of the cloud landscape and ability to position products uniquely for business use cases.

Research oriented and analytical mindset that uses data to inform both internal stakeholders (all the way to Executives) as well as marketing tactics.

Extraordinary communication skills with track record of navigating complex unstructured cross-functional environments.

Excellent storytelling and writing skills.

Preferred

MBA is a plus.

Experience in Database / Analytics products is preferred.

Benefits

Reimbursement for relevant conferences, training, and education

Access to LinkedIn Learning's 10,000+ courses

One-time work from home stipend

Wellness allowance

Flexible time off policy

Equity compensation to eligible employees

Equity grants upon hire

Option to participate in our Employee Stock Purchase Program

Company

DigitalOcean

Glassdoor

3.9

DigitalOcean provides a cloud platform to deploy, manage, and scale applications of any size.

Founded in 2012

New York, New York, USA

1001-5000 employees

http://www.digitalocean.com

H1B Sponsorship

DigitalOcean has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (3)

2022 (19)

2021 (19)

2020 (10)