Jobs via eFinancialCareers · 3 days ago

Principal Product Marketing Manager

Los Angeles, CA

Full-time

Onsite

Senior Level

$175K/yr - $225K/yr

10+ years exp

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Responsibilities

Serving as the subject matter expert on our products' features and benefits, competitive landscape, customer segmentation, and platform narrative for developers

Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives

Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products

Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)

Qualification

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Product MarketingB2B SoftwareBlockchainFintechCapital MarketsGTM StrategySlackGoogle WorkspaceCodaMacOSProblem-SolvingHighly MotivatedAdaptability

Required

10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred

Deep knowledge of blockchain, digital currency, fintech, and capital markets

Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products

Experience with driving GTM strategy and execution alongside highly cross-functional teams

Highly independent and motivated to go deep in the tech and learn

Thrives in unstructured environments and builds order in chaos

Familiarity with Slack, Google Workspace, Coda, and macOS