200+ applicants

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Company

Original Job Post

Dynatrace · 6 days ago

Principle Account Based Marketing Manager

Waltham, MA

Full-time

Remote

Senior Level

$158K/yr - $200K/yr

5+ years exp

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Business Process Automation (BPA)Developer Tools

H1B Sponsorship

Growth Opportunities

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Responsibilities

Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program

Lead development of personalized content experiences and programs that resonate with decision makers at the account

Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts

Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals

Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM

Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SaaS Enterprise Technology MarketingABM FocusABM CampaignsMarketing TechnologyData AnalyticsCustomer PersonasSalesforceAEMMarketoProblem-SolvingCollaborationCommunicationProject Management

Required

Bachelor's degree in Marketing, Business Administration, or a related field.

5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM.

Preferred

Proven track record of successfully executing 1:1 ABM campaigns for global accounts.

Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools.

Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success.

A solid understanding of customer personas and the ability to tailor messaging accordingly.

Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.

Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions.

Benefits

Health

Dental

Life Insurance

Short-Term Disability

Long-Term Disability

401(k)

Company

Dynatrace

Glassdoor

4.2

Dynatrace delivers answers and intelligent automation from data.

Founded in 2005

Waltham, Massachusetts, USA

1,001-5,000 employees

https://www.dynatrace.com

H1B Sponsorship

Dynatrace has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (10)

2022 (23)

2021 (26)

2020 (11)