Follett Learning · 21 hours ago

Product Activation & Growth Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Conduct outbound campaigns (email, calls, webinars) to inform customers about the new fundraising functionality.

Create tailored outreach strategies targeting customers who might benefit most.

Collaborate with product marketing to develop promotional materials like videos, guides, and email templates.

Guide customers through the setup and activation of the fundraising feature.

Provide live support (calls, video demos) to remove friction during onboarding.

Monitor activation metrics and follow up with customers who drop off before completing activation.

Identify existing customers using free or competing tools through usage data and outbound discovery efforts.

Develop personalized outreach to engage and convert these users, highlighting the value of the new functionality.

Partner with marketing to design win-back incentives or campaigns for competitive users.

Track KPIs like activation rates, time-to-activation, and competitive conversions.

Provide regular reports to leadership, identifying trends and improvement opportunities.

Other duties as assigned.

Qualification

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SaaS productsPerformance metricsLive demosWebinarsFundraising platforms