36 applicants

Company

Dräger · 2 days ago

Product Business Development Manager (Remote)

Houston, TX

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Responsible for a key portfolio of Safety Products including: Strategic positioning, pricing excellence, lifecycle management, and product launch process rollout and measurement

Responsible for growth of a key portfolio of safety products through the identification, evaluation, development of key client relationships and business opportunities for order generation

Collaborate with Marketing leadership to establish methodology to monitor customer needs, market trends and product lifecycle feedback to differentiate us from the competition and grow market share

Integrate with Global organization to leverage strong relationships and build solid support and involvement for the region

Serve as Product Expert & Champion – performing gap analysis of product portfolio: including in-depth portfolio analysis and application profiles and opportunities

Align with team and leadership to build business cases + forecast market evolution and future product trends

Develop Sales Tools such as Total Cost of Ownership analysis and Competitive Comparison Tools

Complete ownership of the assigned Product Portfolio

Be the regional Product expert and go to person for all product support needs.

Champion the assigned portfolio to all relevant stakeholders, including customer facing support when required.

Lead all regional CPM activity capturing all regional customer requirements.

Support the Segment manager with Product expertise in regional initiatives to grow the relevant segment.

Manage the complete product lifecycle from product launches associated to the assigned portfolio through to product obsolescence at end-of-life cycle

Actively support Sales & Service to drive regional Net Sales and Global Gross Profit (GGP) of the assigned Product Portfolio within the region

Support Sales & Service regarding customer support aspects.

Analyze and take actions based on regional sales funnel, unit forecasting, win/loss data, and other data sources (historical data and internal tools)

Support the team on global marketing mix measures to ensure performance according to plan.

Support product approvals / regulatory affairs.

Support field corrective actions

Develop and implement regional (North America) product sales & marketing strategy for assigned Portfolio of Safety products across multiple applications(s) in accordance with global and regional strategy

Implementation of the global product portfolio strategy and roadmap in the region in line with the relevant segment strategies

Collaborate with the critical resource holders to source relevant product and competitive intelligence information proactively and communicate regularly to the relevant departments

Represent Draeger at Standard-setting Committees and associated regulatory bodies for key products on local and regional level

Provide input for the Global Product Portfolio and Safety Application(s) Strategy

Play an active role in the global and regional marketing communities and represent the Product Portfolio in all relevant discussions

Actively support the Global Product Manager in defining product roadmaps with a focus on meeting regional needs and requirements

Manage product lifecycle in close cooperation with Sales

Operational marketing and Sales & Service support for assigned Key Application Field(s)

Actively manage regional product launches, including cross-functional launch teams. Manage full regional portfolio for assigned responsibility

Provide 2nd level application and technical product support to the local organization including Sales, Customer Support & all other functions

Design and execute regular sales application trainings in the region

Product Management day to day fundamentals

Develop Product line PMB proposals

Define customer requirement specification when required (CRS)

Take part in product development meetings and projects

Manage the product launches and phase outs

Execute product trainings

Monitor product performance via launch cockpit

Provide sound competitive intelligence for product line

Specify product input to communication and sales marketing materials

Support sales teams and other departments in a professional and timely manner

Business Development day to day fundamentals

Develop key relationships with influential key decision makers and subject matter experts

Identify, arrange and lead key presentations to promote the identified product portfolio

Actively seek out and identify target client business opportunities and key accounts for the assigned portfolio

Effectively utilize all tools provided such as CRM, System Price, Price FX etc. and maintain accurate up to date records

Performs other duties as needed and assigned

Qualification

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Product ManagementBusiness DevelopmentMarketing StrategyFire Training ProductsB2B MarketingCompetitive IntelligenceProject ManagementIntercultural ExperienceEnglish FluencySales Tools DevelopmentCustomer Relationship ManagementCommunication Proficiency