RSM US LLP · 4 hours ago
Product Director of Web (Remote)
United States
Full-time
Remote
Director/Executive
$133K/yr - $235K/yr
10+ years exp
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Responsibilities
Lead and inspire a cross-functional team, including UX/UI designers and developers, to deliver a cohesive and engaging web experience for RSM US and RSM Canada.
Mentor team members, fostering an environment of collaboration, innovation, and continuous learning.
Build and maintain strategic partnerships with software and service vendors, ensuring alignment with RSM's goals and standards of excellence.
Collaborate with and advise the marketing team to drive the development of strategic web initiatives, including campaign and content development are enabled on .com, aligning with the overall strategy and roadmap.
Lead data-driven improvements to the user journey, optimizing for engagement, satisfaction, retention, and personalized experiences for various audiences.
Use web analytics and user feedback to implement insights that enhance user experience and deliver measurable business outcomes.
Relentlessly pursue excellence, optimization, and continuous improvement across all digital products and processes.
Ensure consistent, high-quality content delivery across RSM's web properties, maintaining brand integrity and relevance.
Partner with content publishing team / content authors to streamline content publishing, improve performance, and support new feature deployment, balancing creative and technical needs.
Apply a strong understanding of web architecture, CMS, SEO best practices, and integrations with tools such as Marketo, Yext, and Drift, Adobe Analytics and Adobe Target to enhance site functionality, user experience, and search visibility.
Leverage web analytics and interpret data to make informed decisions, adapting strategies to optimize user experience and achieve key performance goals.
Collaborate closely with marketing, sales, and digital stakeholders to align on strategic objectives, resource planning, and project timelines.
Coordinate with technical teams on the implementation of new web capabilities, including tools and product configurators that drive engagement and elevate the user experience.
Qualification
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Required
Bachelor’s degree in marketing, computer science, or a related field
Expertise in Adobe Experience Manager (AEM) CMS and familiarity with Adobe Experience Cloud
Solid grounding in UX/UI principles, web analytics, user testing, and SEO
Proficiency in Agile and SCRUM methodologies, with experience managing large-scale digital projects
10+ years in product management, with a focus on digital platforms and consumer-facing products with high engagement and uptime
5+ years in marketing technology or digital experience platforms, ideally with a focus on strategic growth and engagement
Proven track record of leading cross-functional teams, managing vendor relationships, and driving projects from concept through execution
Strong communication skills, capable of influencing stakeholders at all levels, both technical and non-technical
Demonstrated ability to manage complex web initiatives from strategic vision to execution
Data-driven decision-maker, with a focus on building and presenting business cases that drive meaningful ROI and measurable impact
Benefits
Flexibility in your schedule
Discretionary bonus based on firm and individual performance
Company
RSM US LLP
RSM is the leading provider of assurance, tax and consulting services to the middle market. With over 13,000 professionals across the U.S.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Aaron Bhatti
Executive
Bill Kracunas
Principal and National Leader of Strategy and Management Consulting
Recent News
2024-10-10
2024-05-28
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