Product Growth Manager @ Cloudflare | Jobright.ai
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Cloudflare · 3 hours ago

Product Growth Manager

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Responsibilities

Understand our customers and their lifecycle on Cloudflare deeply to continually refine target personas and identify opportunities for growth.
Work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions.
Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare’s self-serve solutions and products.
Partner with channel marketing on end-to-end execution of multi-channel campaigns: develop campaign strategy, design experiments, and drive execution of programs to drive measurable conversion and retention of Cloudflare’s suite of products and features.
Build and launch data-driven experiments and initiatives in partnership with engineering. This includes guiding the prioritization of resources and work to maximize business impact.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product-led growthProduct managementProduct marketingSaaS acquisition metricsData-driven experimentationDigital marketing campaignsCRO testingData analysisCross-functional collaborationProject managementSQLAmplitudeGoogle AnalyticsIterableAdobe Target

Required

A strong background in a product-led growth, product management, or product marketing role.
Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives.
Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels.
Strong customer empathy and proven experience understanding what drives customer behavior.
A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics and the ability to use data for discovery, measurement, and optimization.
Experience providing product related insights, strategy, positioning, and messaging for digital marketing campaigns across channels (email, paid ads, in-product).
Exceptional writing skills for email, web, landing pages, ad copy, and more.
Comfortability tackling ambiguous and complex problems from strategy to execution.
An ownership mentality with a drive to get work across the finish line and achieve results.

Preferred

4+ years of experience in product marketing or growth marketing at SaaS companies.
2+ years of experience in product management or product-led growth for SaaS companies.
2+ years of experience with CRO, A/B and multivariate testing.
An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue).
Experience addressing ambiguous problems by analyzing relevant qualitative and quantitative data, identifying possible solutions, and implementing solutions.
Proficiency creating product requirement documents and test plans, socializing them, and getting sign off from stakeholders.
Experience working with engineering teams is a major plus.
Fluency in a variety of tools commonly found in the modern marketing stack like Amplitude, Google Analytics, Iterable, Adobe Target, etc.
Obsessive about data and metrics and strong ability to analyze data from various sources (e.g. email, in-product behavior, product usage). Acronyms like CTR, CTOR, CAC, CPA, LTV, CR are not foreign to you.
Ability to write SQL is a strong plus.

Company

Cloudflare

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Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

H1B Sponsorship

Cloudflare has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (51)
2022 (91)
2021 (95)
2020 (54)

Funding

Current Stage
Public Company
Total Funding
$332.2M
Key Investors
Franklin TempletonFidelityUnion Square Ventures
2019-09-12IPO
2019-03-12Series E· $150M
2017-08-21Secondary Market

Leadership Team

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Matthew Prince
Co-founder & CEO
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Susan Hobbs
Chief of Staff to the CEO and COO
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Company data provided by crunchbase
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