Cisco · 1 day ago
Product-Led Growth Director
Raleigh, NC
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Develop In-Product Marketing Strategies: Create, align on, and implement marketing strategies embedded directly within the product to drive user engagement, feature adoption, retention, and cross-sell / upsell opportunities.
Product Messaging and Positioning: Develop clear and compelling in-product messaging that aligns with Cisco’s brand voice and communicates product value propositions effectively.
Customer Journey Optimization: Design and enhance in-product experiences, ensuring personalized, relevant touchpoints throughout the customer lifecycle, from onboarding to upselling and renewal. Ensure in-product marketing efforts align with key stages such as onboarding, activation, engagement, and renewal. Iterate on content, design, and delivery to maximize user impact.
Collaborate with Cross-functional Teams: Work closely with product engineers, product marketers, customer experience leads, and global marketers to create seamless in-product campaigns and optimize user flows.
Campaign Execution: Plan, align, launch, and manage in-product marketing campaigns, including messaging, feature announcements, product updates, and cross-sell or upsell promotions.
User Segmentation and Targeting: Leverage data and behavioral insights to segment users and deliver personalized marketing experiences based on user behavior, preferences, and engagement.
Data Analysis and Reporting: Track, analyze, and report on the performance of in-product campaigns, using key metrics such as engagement rates, feature adoption, and user retention to inform decision-making.
Drive Product Adoption: Identify opportunities to promote new features or services within the product, guiding users toward greater product utilization and maximizing customer lifetime value.
Stay Ahead of Trends: Keep up-to-date with industry trends and emerging technologies in in-product marketing, applying best practices to continuously enhance the user experience.
Qualification
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Required
10+ years of related experience including Director+ experience leading product-led growth initiatives
Experience developing In-Product Marketing Strategies
BA/BS Degree or equivalent experience
SaaS Experience
Proven experience creating strategies to boost user engagement, drive feature adoption, improve retention, and/or enhance cross-sell and upsell opportunities for SaaS products required for consideration
Strong analytical skills and meticulous approach to numbers
Benefits
10 days off each year to give back
Company
Cisco
Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other technology services and products.
10,001+ employees
H1B Sponsorship
Cisco has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (784)
2022 (1945)
2021 (2392)
2020 (1283)
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-02-13IPO· undefined
Leadership Team
Chuck Robbins
Chairman & CEO
Sarah Walker
CEO for UK & Ireland
Recent News
2024-12-03
2024-12-03
GlobeNewswire News Room
2024-12-03
Company data provided by crunchbase
