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Company

Houghton Mifflin Harcourt · 6 hours ago

Product Management Dir (Reading K-6)

USA

Full-time

Remote

Director/Executive

$110K/yr - $125K/yr

7+ years exp

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Responsibilities

Discover problems in the market by interviewing customers, recent evaluators and untapped, potential customers.

Validate urgent problems to show their pervasiveness in the market using lean-agile methodologies.

Evaluate product-market fit for the portfolio on an ongoing basis, using data-driven analysis to conduct win/loss analysis and understand the buying process.

Articulate and leverage the organization’s unique abilities to deliver value to the market.

Identify competitive and alternative offerings in the market and assess their strengths and weaknesses.

Develop a strategy for winning against the competition.

Inventory HMH assets (technical, skills, services, patents, other) and determine ways that they can be leveraged.

Map needs with target markets and analyze the market segments to actively pursue.

Ensure that the targeted segments are large enough to support the current and future business of the product.

Determine which channels best align with your markets’ buying preferences.

Integrate products into a coherent portfolio of products focused on the market.

Manage the portfolio like a 'product' (business plan, positioning, buying process, market requirements and marketing plan).

Perform objective analysis of potential market opportunities to provide a basis for investment, articulating market learnings and quantifying the risk, including a financial model.

Establish a pricing model, schedules, guidelines and procedures.

Determine the most effective way to deliver a complete solution to an identified market problem.

Where you have gaps in your offering, analyze whether to buy, build or partner to complete the solution for your market.

Monitor and analyze key performance indicators to determine how well the product is performing in the market, how it impacts the company operations, and ultimately, how it contributes to profit.

Position the product by its ability to solve market problems.

Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.

Define the archetypical users of your products or services through user personas.

Articulate and prioritize personas and their problems through requirements so that the appropriate products can be built.

Build an effective relationship and team between PM&S and development.

Serve as a checkpoint along the way to provide context and clarification to development.

Illustrate market problems in a 'story' that puts the problem in context.

Use scenarios are one component of requirements.

Manage proactive communications with relevant stakeholders from strategy through execution.

Plan, execute and measure effectiveness of strategic launches.

Provide needed market and solution information to support the operations group.

Maintain strong, ongoing channels of communication with sales force, Marketing, Learning Experience Design, Technical Product Management, Content Delivery, and other internal departments.

Lead cross-functional teams to execute processes and plans.

Qualification

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K12 educational technologyProduct managementReading K-6 pedagogyLean-agile methodologiesDesign thinking methodologiesMarket knowledge

Required

Bachelor's Degree

Minimum 7 years of industry experience in K12 educational technology

Minimum 5 years in product management

Deep subject matter expertise in Reading K-6 pedagogy

Experience using lean-agile and design thinking methodologies to develop and launch products

Demonstrated strong leadership skills

Superior verbal and written communication skills; superior presentation skills

Superior inter-personal skills with all levels including executive management

Demonstrated conceptual & analytical thinking; vision; leadership & management; prioritization; collaboration; decision-making; negotiation; problem-solving; tactical execution; product & market knowledge.