Medtronic · 1 day ago
Product Manager - Aortic US Downstream
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Responsibilities
Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
Manage the relationships with the key external stakeholders – providers, payers, clinical societies
Lead product and services value proposition dissemination across the customer base
Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
Build robust business analytics related to all key product lines to inform sales forecasts and product planning
Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives
Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
Support the Sales Team with field rides, case observations, and customer visits. This role will be in front of customers in the field often.
Interface with several different business functions including, Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.
To meet the objectives of product knowledge and technical support, management of KOLs (Key Opinion Leaders), execution of the marketing plan and analysis of market trends, the presence in the field of the Sr. Marketing Specialist is paramount
This travel time can range anywhere from 20% - 50% (during busier times) with the average around 30%
Qualification
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Required
Bachelors Degree
Minimum 4 years medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education)
Or minimum 2 years medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education) with an advanced degree
Preferred
MBA
Understanding of aortic disease, therapies, and products
Experience in US medical device therapy and market development
Experience being in a cath lab or operating suite (even if just as observer)
Good understanding of the US healthcare system
Proven strategic thinking and business acumen
Experience with digital product marketing campaigns
Experience with physician engagement activities and events
Benefits
Flexible Benefits Package
Short-term incentive called the Medtronic Incentive Plan (MIP)
Company
Medtronic
Medtronic is a healthcare technology company that designs and develops AI-based products and solutions for the medical industry.
H1B Sponsorship
Medtronic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (185)
2022 (337)
2021 (383)
2020 (274)
Funding
Current Stage
Public CompanyTotal Funding
$9.11BKey Investors
NHS EnglandBlackstone Life SciencesTrade Capital Funding
2024-05-29Post Ipo Debt· $3.24B
2023-03-23Post Ipo Debt· $2B
2023-03-03Grant· $2.95M
Leadership Team
Recent News
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