200+ applicants
GoTo · 3 days ago
Product Manager - Web Strategy & eCommerce
United States
Full-time
Hybrid
Senior Level
$84K/yr - $140K/yr
8+ years exp
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Responsibilities
Work closely with Senior Director, Web & eCommerce to understand overall business goals that will be the anchor to develop key web initiatives to move the business forward
Manage the user experience of our web properties including site navigation, content development, checkout funnel and promotional campaigns
Partner with the Forecasting team to review and manage performance indicators that will identify areas of opportunity to drive leads and revenue for Sales and eCommerce
Manage all aspects of web analytics insights, and communicate relevant information to team members, executive leadership and cross-functional partners
Be an advocate for the Customer, and leverage qualitative feedback and insights to inform best in class UX Design
Work closely with go-to-market teams to identify and drive web, landing page and additional digital optimizations to improve conversion rates
Develop and effectively prioritize the product backlog according to the product roadmap and strategic business initiatives
Serve as an industry expert and maintain deep knowledge of the evolving technology landscape and our competition
Develop, maintain and evolve the A/B testing calendar, as well as improve and set the direction for the web product
Collaborate with Creative and Brand to develop, maintain and test/learn best-in-class content on the website
Qualification
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Required
Bachelor’s degree in Marketing, Business, or another relevant discipline
8+ years of experience working in B2C and B2B web marketing, eCommerce and SaaS environments.
Experience with content management systems (Sitecore, Wordpress, AEM) and e-commerce platforms
Strong understanding of web technologies (HTML, CSS, JavaScript) and frameworks
Familiarity with SEO best practices and digital marketing techniques
Knowledge of UI/UX principles and experience working with design teams
Demonstrated knowledge of website technology and development, and well versed in analytics and A/B testing tools such as Google Analytics, Clarity, A/B Tasty
Experience using project management and collaboration tools (JIRA, Asana, Confluence)
Experience working in an Agile, specifically Scrum, environment
Benefits
Comprehensive benefits
Wellness programs
Recognition programs
Opportunities for learning and development worldwide
Company
GoTo
GoTo makes IT and business communications easy, so its customers can do what matters most.
1,001-5,000 employees
H1B Sponsorship
GoTo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (11)
2022 (12)
Funding
Current Stage
Early StageTotal Funding
$2.52M2016-10-31Acquired· by LastPass
2013-11-26Seed· $2.52M
Leadership Team
Paddy Srinivasan
Chief Executive Officer
Meredith Hawkins
Chief People Officer
Recent News
2024-05-31
2024-05-31
2024-05-27
Company data provided by crunchbase
