Phantom · 2 days ago

Product Marketer

United States

Full-time

Remote

Mid, Senior Level

$180K/yr - $225K/yr

5+ years exp

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BitcoinCryptocurrency

Growth Opportunities

Insider Connection @Phantom

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.

Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.

Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users

Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments

Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingContent MarketingWeb3 KnowledgeDigital MarketingData AnalysisExperience in CryptoCross-functional Collaboration