Rentgrata · 18 hours ago

Product Marketer

California, United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Driving product adoption and revenue growth by bridging the gap between product development, marketing, customer support, and sales.

Executing marketing strategies aligned with our product roadmap and launches.

Shaping go-to-market strategies, crafting compelling product narratives, and influencing the future of property management technology.

Mastering our multifaceted product offerings and leveraging expertise to develop positioning, messaging, and enablement resources that resonate with customers and align with business goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market StrategiesCustomer PersonasB2B SaaS ExperienceData Analytics ToolsMarketing Collateral CreationCompetitive AnalysisEmail CampaignsProject Management ToolsA/B TestingUser Research MethodsMarketing StrategiesBrand StrategyPropTech SolutionsCross-functional Collaboration

Required

3-5 years of experience in product marketing, preferably in a B2B SaaS or startup environment.

Proven track record of creating and executing go-to-market strategies for products or features.

Strong ability to develop messaging and positioning frameworks that resonate with target audiences and differentiate products in the market.

Experience collaborating with product, sales, and customer success teams to ensure cohesive marketing efforts across the customer lifecycle.

Proficient in developing customer personas, market segmentation strategies, and competitive analysis to inform marketing plans.

Ability to lead the creation of marketing collateral, including one-pagers, case studies, blogs, and email campaigns, ensuring alignment with brand voice and strategy.

Ability to measure and analyze the impact of marketing campaigns, leveraging data to iterate and improve performance.

Excellent storytelling skills with a knack for crafting compelling narratives that communicate product value.

Organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

Customer-first mindset, with the ability to identify and understand the real and sometimes unspoken user needs and then translate them into marketing strategies.