Zearn · 3 days ago

Product Marketing Associate at Zearn

United States

Full-time

Remote

Entry Level

$65K/yr - $70K/yr

2+ years exp

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Responsibilities

Inspiring and engaging audiences by crafting compelling content.

Lead the authoring of content for all demand generation campaigns.

Develop new content for webinars and videos.

Author and manage production of marketing collateral, collaborating with design colleagues.

Develop copy for regular updates to in-app 'What's New' messages to engage and inspire users.

Develop content to support presentations at in-person events, including proposal submissions for speaking opportunities.

Managing various campaigns with the goal of driving continuous improvement and engaging new opportunities.

Collaborate with the marketing operations team to leverage findings from research and campaign analytics to manage iterative improvements that maximize the performance of campaign outreach and assets.

Lead the authoring of content for demand generation email campaigns, tailoring email copy to specific audiences to maximize impact.

Develop copy for paid media and search campaigns.

Maintaining brand integrity through ensuring all content aligns with Zearn's values and strategy.

Ensure all content and assets adhere to brand values, style, and voice.

Coordinate across teams to maintain cohesive messaging and brand positioning across all forms and channels.

Taking charge of our external website by keeping content fresh and engaging.

Own content updates on Zearn.org external website, including creating and updating campaign-specific landing pages.

Qualification

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Content CreationPersuadingPersonal OrganizationMarketing CampaignsProject ManagementProcess ManagementGenerating InsightCross-functional Collaboration