International Baccalaureate · 11 hours ago

Product Marketing Associate Manager

DC-Baltimore Area

Full-time

Remote

Entry, Mid Level

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EducationNon Profit

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Responsibilities

Develop compelling product positioning and messaging that differentiates the IB products from competitors.

Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches.

Create marketing collateral, including sales presentations, product sheets, case studies, and whitepapers.

Enable the sales team by providing them with the necessary tools and resources to effectively sell the product.

Lead the planning and execution of product launches, coordinating activities across various teams.

Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.

Collaborate with cross-functional teams, including product management, sales, marketing, and executive leadership.

Define key performance indicators (KPIs) to measure the success of marketing campaigns and product launches.

Qualification

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Product MarketingGo-to-Market StrategyMarket ResearchProject ManagementAnalytics ToolsCreative Mindset