AccuWeather · 4 hours ago

Product Marketing Coordinator

State College, PA

Full-time

Remote

Entry Level

$50K/yr - $60K/yr

2+ years exp

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Responsibilities

Assist with the product marketing strategy for both AccuWeather for Business and our AccuWeather iOS & Android App

Create and update current and new product positioning, descriptions, and messaging across the AccuWeather product suite

Understand and implement the AccuWeather Foundational Marketing Message into all applicable marketing outputs

Work with the product team to drive app downloads through app store optimization and app store marketing

Understand AccuWeather for Business customers and how they utilize AccuWeather's services across data, forecasting, and asset protection

Will have a specific focus on our AccuWeather for Business products, working with internal teams to implement product packages and bundles

Work alongside the product team and marketing team to implement weather event driven market tactics

Manage content strategy and work with the product team to ensure marketing deliverables are provided for product releases and app updates

Present and educate product updates internally, assisting AccuWeather staff to understand product descriptions and functionality

Qualification

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Product MarketingMarketing StrategyApp Store OptimizationDegree in Marketing2-3 Years Marketing Experience