Azul · 2 days ago
Product Marketing Director, Azul Platform Core
United States
Full-time
Remote
Director/Executive
10+ years exp
Maximize your interview chancesEnterprise ApplicationsSoftware
Insider Connection @Azul
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
An innovator in taking products to market and driving thought leadership, awareness, and pipeline. Takes a portfolio-level view to define and build differentiated platform and application positioning, narrative, and messaging for a commercially successful, open source-based product with a disruptive value proposition. Understands that each incremental push to the market can be instrumental to disrupting and defining the Java category.
Strategic thinker that looks out across the market and works with internal partners to lead and articulate GTM strategy & roadmap with identified milestones that meet company and marketing objectives for Platform Core, drive positive impact and scale our sales and marketing motions.
Strategic partner to Product, Sales leadership, & Executive team for defining the market opportunity, product positioning and messaging, personas, use cases, and pricing/packaging. Brings the voice of the customer and sales into every conversation.
Collaborates and communicates effectively with Executives, Sales leaders, Product leaders and marketing partners to lead and participate in cross-functional teams
Builds relationship as a trusted partner to Product Management across the spectrum from high level strategy down to tactical execution. Partners with product management to translate vision for Platform Core as the leading commercial OpenJDK distribution through positioning, messaging, product subject matter expertise & sales enablement, standout product launches and content that results in increased awareness, funnel growth, competitive differentiation and customer stickiness.
Primary provider of key messaging materials, sales assets, and enablement of those assets to the field, including presentations at onboarding, ongoing training, sales all hands, targeted power hours and 1:1s with sales team members, to uplevel selling motion and help sales achieve funnel growth.
Knows how the Sales audience thinks; presents with credibility and authority in front of audiences both internal and external and is viewed as a Subject Matter Expert (SME)
Directs GTM team to help identify repeatable sales motions and contribute to high-velocity and strategic sales plays.
Conduct comprehensive market analysis and competitive research to provide Sales teams competitive points of differentiation, assets, and enablement in the rapidly evolving Java and DevOps ecosystem and landscape
A strong partner to growth and digital campaign teams to jointly define marketing leading campaigns that drive awareness, leads, and pipe.
A content author that can advance the quality, velocity and impact of demand generation activities and overall event experience through the creation of thought leadership and product content such as datasheets, blogs, videos, whitepapers, infographics, case studies, web pages etc.
Works closely with marketing operations to track the impact of marketing programs and assets against marketing KPIs.
An instrumental contributor to corporate marketing, including AR, PR, blogs, content creation, and customer success.
Collaborates with the product team and partner marketing to build differentiated value propositions, messaging, enablement, content, and presence for economic buyer/IT execs/CxOs, Engineering leaders, ITAM/SAM/Procurement and DevOps audiences
Partner with sales and the customer success team to build an arsenal of customer spokespeople in any and every marketing asset.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
10 years of experience in enterprise B2B marketing in the product marketing function.
Team player exceptionally skilled in collaboration and communication and building productive relationships with Product leadership, Sales leadership, marketing team members, and Executives.
Expert in working cross-discipline, knows how to manage by influence other disciplines, both in and out of marketing, to get things done and have fun working collaboratively as we win together.
Believes marketing is a team sport – intuitively understands that ‘go fast go alone, go far go together’, recognizes others as masters of their craft, and trusts that together we are always better. Gives respect to get respect, and aligns to a decision and wholly commits to the results.
Proficiency in creating technical content such as white papers, case studies, and product documentation.
Ability to explain complex technical concepts to both technical and non-technical audiences. Assist in creating and maintaining technical content for the company website and social media channels. Familiarity with SEO best practices for technical content.
Adaptability to rapidly changing technology landscapes.
Creativity in developing marketing strategies for technical products.
Expert in sales enablement with a deep understanding of what is important to the enterprise sales audience including account executives, sales engineers (SEs), BDRs, channel account managers and revops.
Ability to inspire and build confidence in Sales for their product line through in person and virtual presentations and interactions.
Gifted storyteller. Demonstrated success building product narratives that have resulted in category disruption and awareness.
Experience building or guiding content for multiple personas in the sales cycle, including economic buyer/IT execs/CxOs, Engineering leaders, ITAM/SAM/Procurement, DevOps, and architects.
Extensive experience running product line marketing and interfacing with go-to-market teams for one or more products in a B2B company.
A customer fanatic; a candidate that understands that no one can tell our story better than our customers and knows how to work with sales (pre & post) to help bring customer spokespeople to the spotlight in all things marketing.
Experience building competitive frameworks to inform company direction and field execution.
Data-driven: seeks insights from data to inform repeatable sales motions to drive predictable, higher growth.
Excellent verbal and written communication skills and meticulous attention to detail.
Strong ability to plan and execute multiple projects simultaneously.
Organize and plan technical webinars, workshops, and other events to showcase product features and engage with the target audience.
Develop long-term strategic plans for product positioning and market penetration.
Create and maintain a system for tracking and analyzing key performance indicators (KPIs) to inform future planning decisions. Design and implement A/B testing strategies to optimize marketing campaigns and improve performance metrics.
Anticipate market trends and plan proactive marketing strategies to maintain competitive advantage.
Someone well versed in product marketing frameworks, but knows that instinct is what truly drives success.
Preferred
A subject matter expert with deep understanding of the OpenJDK and Java landscape and associated open source business models, DevOps, and developer technology. Deep technical chops.
Bonus: Experience with both product-led growth and forward-thinking enterprise sales models, and how to seamlessly blend the two. Understands the importance and role of DevOps/developers as the key influencers in the sales cycle.
Company
Azul
Azul is the only company 100% focused on Java, delivering the most trusted Java platform to the modern cloud enterprise.
201-500 employees
H1B Sponsorship
Azul has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
2021 (6)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$177.7M2007-09-13Series F· $40M
2006-02-07Series E· $42M
2005-05-10Series D· $30M
Leadership Team
Scott Sellers
President, CEO and Co-Founder
Gil Tene
CTO and Co-founder
Recent News
2023-12-20
Company data provided by crunchbase
