Be an early applicantLess than 25 applicants

Company

USAA · 17 hours ago

Product Marketing Lead, Property Insurance

San Antonio, TX

Full-time

Remote

Senior Level, Lead/Staff

$143K/yr - $274K/yr

8+ years exp

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Responsibilities

Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.

Leads the development and implementation of marketing plans and campaigns to build and deepen USAA’s relationship with existing members, and drive acquisition of new members.

Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Acquisition (CPAs) at scale.

Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.

Models behaviors that support and embrace safe & sound business practices at scale.

Knowledge of product related regulations, and risk and compliance requirements.

Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.

Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.

Provides coaching and training to team members.

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Qualification

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Product MarketingDigital MarketingMarketing AnalyticsFinancial ServicesConversion ChannelsData AnalysisAgile EnvironmentStakeholder CollaborationRisk Management

Required

Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.

8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).

Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.

Strong business acumen in the areas of business operations, industry practices and emerging trends.

Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.

Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.

Understanding of specific laws and rules that govern consumer products.

Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.

Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.

Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.

Ability to work independently and with minimal supervision.

Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

Preferred

US military experience through military service or a military spouse/domestic partner.

Military marketing experience; deep understanding of military community audience insights.

Strong insurance business acumen, specifically in direct-to-consumer distribution of P&C Insurance Products and knowledge of relevant corresponding profitability metrics and measures of success.

Ability to effectively influence through a matrixed organization, including non-direct reports.

Experience working in an Agile environment to achieve business objectives.

Executive-level content development and data lead storytelling, connecting marketing performance to business results.