MedScout · 1 day ago

Product Marketing Lead

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Become the authoritative voice of the customer within MedScout. Develop and maintain a deep understanding of our target personas' mindsets, goals, pain points, vernacular, influencers, and buying processes.

Conduct customer, competitor, and market research, then translate your insights into strategic recommendations that improve MedScout's positioning, pricing & packaging, and product roadmap.

Craft compelling, persona-specific messaging that effectively communicates MedScout's features, benefits, and use cases. Tailor messaging based on target persona, funnel stage, and marketing channel.

Develop and execute a competitive intelligence strategy. Create competitive positioning documents and other sales enablement resources that empower our team to win against competitors.

Develop high-impact enablement resources that differentiate MedScout and position our team as helpful med device go-to-market experts. Spotlight customer success stories and create resources that help prospects and customers use claims data to become more efficient and effective.

Plan and execute product launches, including overall strategy, messaging, channels, and measurement, working closely with Product, Sales, and Customer Success teams.

Represent the ‘voice of the customer’ in product development and roadmap conversations, ensuring that customer needs and feedback are central to our product evolution.

Facilitate cross-functional learning and collaboration, serving as the connective tissue among our Marketing, Sales, Customer Success, and Product teams that accelerates our learning cycles and improves our go-to-market execution.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSCustomer ResearchDemand GenerationSales EnablementContent StrategyCompetitive IntelligenceData-Driven ApproachStrategic AgilityHealthcare ExperienceMedical Device KnowledgeCollaboration Skills

Required

At least five (5) years of Product Marketing experience in an early-stage B2B SaaS environment (Seed through Series B, vertical SaaS preferred).

A track record of driving full-funnel impact at companies with a sales-led go-to-market motion.

Evidence that as a marketer, you spike on positioning, messaging, and customer research (the 'fuel' half of the marketing machine).

You understand demand generation and channel strategies and can point to successful examples of collaboration with growth marketers (the 'engine' half of the marketing machine).

You’ve developed marketing strategies and tactics that put the customer first and achieve ambitious company goals.