Craft.co · 5 hours ago

Product Marketing Leader (Sr. Manager/ Director)

United States

Full-time

Remote

Director/Executive

8+ years exp

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Responsibilities

Evangelist: Be an evangelist with customers, partners, the press, and industry analysts

Strategy & Execution: Own strategy and hands-on execution for product marketing for a fast-growing enterprise software / AI application company building at the cutting-edge of Supply Chain Resilience

Process Excellence: Instantiate best-in-class product marketing process and best practices including how we measure success

Partnerships: Develop unique and differentiated go-to-market strategies, including direct sales, distribution channels, and other strategic partnerships

Competitive intel: Research and stay up to speed on the competitive landscape and overall market + provide insight surrounding battlecards, objection handling, and other sales enablement content

GTM enablement: Create go-to-market collateral including: persona based messaging, case studies, demo/product videos, messaging, price-packaging, sales playbooks related to new product launches, and feature releases within the Craft platform

Analyst Relationships: Help create and maintain analyst relations and strategically engage with analysts

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingEnterprise SaaSSupply Chain SolutionsMarket AnalysisSales EnablementCompetitive AnalysisGo-to-Market StrategyMetricsKPI ManagementB2B SoftwareAI Solutions

Required

8- 10 years of product marketing experience within enterprise software, with a track record of strong performance and career progression.

Deep experience working in Enterprise / B2B Software, AI, or Data and Analytics solutions

Proven experience building and leading a best in class product marketing function from early stage, ideally through the scaling stage to driving the delivery of a successful solution

Highly organized, execution-focused, and operationally rigorous

Superb verbal, written, and presentation skills

Enthusiasm for a fast-growing, fast-changing, start-up environments

Highly focused on metrics and KPI-based performance