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Company

Maropost · 7 hours ago

Product Marketing Manager, Connected Commerce

United States

Full-time

Remote

Mid Level

4+ years exp

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Customer ServiceE-Commerce

Work & Life Balance

Hiring Manager

Andrea Popsor

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Responsibilities

Develops and owns product marketing roadmap for our unified offering.

Acts as project lead for product releases, liaising between product, marketing, sales, customer success, and revops as needed.

Creates and executes content strategy to support product positioning, differentiators as well as key value propositions.

Leads competitive intelligence for our platform, including conducting research, gathering insights, creating battle cards, and enabling GTM teams.

Collaborates with product marketing teammates on release tiers, launch processes, and SLAs.

Owns creation, management, and GTM enablement for all current product messaging, value propositions, and key differentiators.

Monitor and manage accuracy of product listings on external sites, including review sites and social media.

Serve as the voice of the customer for our platform, advocating for use cases in product roadmap development.

Develops product onboarding, adoption, and engagement journeys in collaboration with product and customer success.

Supports analyst relationships and report submissions to advance thought leadership around our platform.

Monitors product usage and adoption KPIs, advising engineering and product teams on use cases for data-driven user engagement.

Serves as subject matter expert within marketing, reviewing content, campaigns, and initiatives for accuracy, as needed.

Identifies and elevates synergies across products for a unified customer experience.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSCommerce Tech KnowledgeGainsight PXPendoFigmaProduct ManagementProduct Lead GrowthCreative StorytellingProject Management

Required

4 - 6 years in product marketing, marketing and/or product management in B2B SaaS.

Knowledge of the commerce tech market (ecomm, POS, merchandising, inventory management, retail, etc.) with strong preference for at least 2 years of product marketing experience within this category.

Ability to thrive in a global team and effectively collaborate cross-functionally.

Proficient in technical language enough to effectively collaborate with product, serving as a translator for the business -- turning technical specs into business value props the GTM team and the market.

Comfortable working with tools like Gainsight PX, Pendo, Figma, and others.

Experience working directly with product managers and senior product leadership is a must.

Proactive self-starter who thrives in ambiguity and can manage multiple projects in parallel.

Outstanding follow-through and project management with a solution-oriented approach to problem-solving.

Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments.

Flexes between analytical, strategic thinking and creative storytelling.