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Company

SonderMind · 10 hours ago

Product Marketing Manager, Consumer/App

Denver, CO

Full-time

Remote

Mid, Senior Level

$132K/yr - $165K/yr

7+ years exp

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Responsibilities

Develop a comprehensive positioning strategy that differentiates SonderMind's app in the competitive digital mental health market

Create nuanced messaging frameworks that speak to diverse user personas (e.g. Millennial females, caregivers, teens/students)

Craft compelling value propositions that articulate the unique benefits of our integrated mental health platform

Design and execute comprehensive launch plans for new app features and product updates

Develop multi-channel marketing strategies that drive awareness, user acquisition, and retention

Create detailed marketing playbooks for each product feature launch

Develop pre-launch and post-launch performance tracking mechanisms

Conduct deep-dive user research using qualitative and quantitative methodologies

Analyze user behavior data to identify engagement patterns, drop-off points, and optimization opportunities

Develop user personas and journey maps to inform product and marketing strategies

Collaborate with UX research team to translate insights into actionable marketing strategies

Develop rich, empathetic content that demystifies mental health care

Design user onboarding experiences that drive initial and sustained engagement

Create compelling narratives across multiple channels: app copy, marketing emails, social media, website, app store descriptions

Develop educational content that increases user understanding and comfort with mental health services

Act as a strategic bridge between Product, Design, Engineering, and Growth teams

Facilitate cross-functional workshops to align product features with market needs

Develop comprehensive communication plans for major product initiatives

Create internal training materials to ensure team-wide understanding of product positioning

Establish and track comprehensive KPI dashboards for app performance

Conduct regular competitive analysis to identify market opportunities

Develop A/B testing strategies for marketing campaigns and in-app messaging

Create monthly and quarterly performance reports for leadership

Design referral and viral marketing strategies to increase app adoption

Explore partnerships with mental health influencers, organizations, and platforms

Develop retention strategies that encourage long-term user engagement

Create innovative campaign concepts that break through digital marketing noise

Represent SonderMind at industry conferences and events

Contribute to thought leadership content in digital health publications

Build SonderMind's reputation as an innovative leader in digital mental health care

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-Market StrategyUser ResearchData AnalysisContent CreationPerformance OptimizationCross-Functional CollaborationDigital MarketingMental Health AwarenessSaaS ExperienceConsumer InsightsKPI TrackingA/B TestingCompetitive AnalysisProject Management

Required

7–9 years of product marketing experience, ideally in consumer-facing apps, SaaS, or health tech.

Proven track record of driving GTM success and delivering measurable growth.

Experience working with cross-functional teams, including Product, Growth, and Engineering.

Exceptional storytelling skills with the ability to translate technical features into user-friendly benefits.

Strong data and analytical skills; experience with tools like Google Analytics, Amplitude, or similar platforms.

Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.

Strategic thinker with a creative approach to problem-solving.

Passionate about mental health and digital innovation.

Results-driven, self-starter with a bias for action and accountability.

Highly collaborative and adaptable.

Comfortable working in a fast-paced, evolving startup environment.

Passion for mental health awareness and technology.

Exceptional project management and prioritization skills.

Benefits

A commitment to fostering flexible hybrid work

A generous PTO policy with a minimum of three weeks off per year

Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)

Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options

Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.

Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)

401K retirement plan with 100% matching which immediately vests on up to 4% of base salary

Travel to Denver 1x a year for annual Shift gathering

Fourteen (14) company holidays

Company Shutdown between Christmas and New Years

Supplemental life insurance, pet insurance coverage, commuter benefits and more!