University of Maryland Medical System · 14 hours ago
Product Marketing Manager, Digital Health
Linthicum Heights, MD
Full-time
Remote
Mid, Senior Level
$42.64/hr - $50.51/hr
5+ years exp
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Responsibilities
Define and communicate clear, compelling, and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
Partner with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
Provide sales, business development, and product implementation teams with the necessary materials, including presentations, case studies, websites, and competitive analysis, to gain user trust and adoption, and to win commercial deals.
Plan and execute demand generation campaigns that drive awareness and interest in our products, including tradeshow and conference events.
Create content, webinars, and events (e.g., user forums) that generate leads and help nurture them through the sales funnel.
Contribute to iHarbor’s Voice of Customer Program for key products (e.g., ensure customer feedback is incorporated into products, etc.).
Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor’s product portfolio.
Perform other duties as assigned.
Qualification
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Required
Bachelor's degree in Marketing, Communications, or related field.
5 + years’ experience in B2B marketing within the healthcare technology and/or software technology sector.
Advanced knowledge of and understanding of the healthcare technology and services industry including patient and clinician needs as well as the evolving economics of healthcare including value-based care.
Advanced knowledge of product marketing principles, techniques, and best practices.
Advanced knowledge of various marketing tools, techniques, and platforms.
Proven ability collaborating with end users, product development, product management, and business teams.
Demonstrated proficiency leveraging digital marketing channels and tools to drive brand awareness and lead generation.
Proven track record of delivering measurable business value and achieving results in marketing initiatives.
Keen ability to understand context, audience, and usability of the product.
Advanced skill creating compelling content and delivering impactful presentations.
Ability to effectively manage multiple tasks and competing priorities in a fast-paced environment, meeting deadlines consistently.
Advanced project management skills with a proven track record of delivering projects on schedule and within budget.
Advanced conceptual thinking, creative thinking, planning, organizational, and problem-solving skills.
Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes.
Advanced skill developing and maintaining collaborative working relationships with all levels of leadership, staff, customers, and vendors.
Thrives in a startup environment that is embedded within a larger organization.
Fearlessly, boundlessly creative and relentlessly attentive to detail.
Exhibit high self-motivation and ability to work and plan independently as well as in a team environment.
Advanced skill in the use of Microsoft Office Suite (e.g., Outlook, Word, PowerPoint, etc.)
Preferred
3 + years’ experience launching new products and interacting with users of early-stage technologies.
Company
University of Maryland Medical System
The University of Maryland Medical System (UMMS) was created in 1984 when the state-owned University Hospital became a private, nonprofit organization.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kenneth Kozel
President and CEO
Hank Franey
Executive Vice President and CFO
Recent News
2023-06-30
Company data provided by crunchbase
