Blackbaud · 3 hours ago

Product Marketing Manager, EVERFI from Blackbaud (Work Place Culture Training)

Mississippi, United States

Full-time

Remote

Mid Level

$78K/yr - $104K/yr

3+ years exp

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Responsibilities

Mastery in positioning and messaging for solutions; collaborating on investment strategy to ensure solutions deliver measurable outcomes and value to customers.

Developing thought leadership to maximizing industry exposure.

Leading offer development and commercialization of stand-alone and bundled offers.

Leveraging standardized reports and dashboards to track the performance of key offers and inform key stakeholders.

Developing and socializing recommendations to GTM teams to optimize offer performance.

Collaborating on a marketing plan, including market sizing, segmentation, key plays, and strategies for increasing market share and retaining/expanding existing customers.

Understanding the competitive dynamics of targeting, positioning, pricing, packaging, and differentiation for assigned portfolios.

Creating Product Marketing related content, including playbooks, pitch decks, and website content.

Educating internal stakeholders and the market on how each product within the portfolio provides unique value and articulate the outcomes experienced by customers via case studies, conference materials, and thought leadership.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SaaS Product MarketingSalesforceMarketoSalesLoftProduct Content CreationMarket SegmentationCompetitive AnalysisCustomer Lifecycle KnowledgeAdobe DesignMS WordPowerPointExcelMatrixed Environment ExperienceThought Leadership Development

Required

3+ years of SaaS Product Marketing experience

Experience and proven track record of driving adoption, growth, retention, and results

Experience. / Mastery presenting to and influencing product and client facing team members

Proven record of thriving in a matrixed environment with the ability to drive initiatives to completion through other people without having direct supervisory responsibility

Exceptional ability to conceptualize and create product content; able to write quickly and concisely for non-technical audiences

Experience with Salesforce, Marketo, SalesLoft

Proficiency with MS Word, PowerPoint, and Excel

Knowledge of buyers, including purchasing patterns, operational challenges, content consumption behaviors, information requirements, competition, industry influencers, and decision-makers

Knowledge of SaaS product lifecycle and a flair for communicating product innovation

Knowledge of the customer lifecycle and how each aspect of marketing supports those who engage with and support our customers in purchase, renewal, adoption, and usage