Pulley · 3 hours ago

Product Marketing Manager, Mid Stage

United States

Full-time

Remote

Mid, Senior Level

$150K/yr - $200K/yr

5+ years exp

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Responsibilities

Develop positioning and messaging that resonates with growth-stage companies. Help build the foundation for Pulley’s company-wide positioning strategy.

Create compelling messaging and content for growth-stage companies, focusing on products and features that resonate with this specific customer segment.

Collaborate with product teams to inform the roadmap based on customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.

Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.

Work cross-functionally with product, sales, design, communications, support, etc.

Qualification

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Product MarketingMarketing StrategyLaunch ManagementPartner MarketingContent StrategyAI ExperienceCrypto Experience

Required

5 years of experience in product marketing

Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research.

Product marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing.

Marketing breadth: You understand channel, content, and comms strategy in addition to product marketing strategy.

Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.

Experience with AI and/or crypto.

High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time.

Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.