ZwitterCo · 16 hours ago

Product/Marketing Manager, Water & Wastewater

Woburn, MA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Develop a Market Implementation Plan (MIP) for each industry segment that supports the organization’s strategy and meets the organization’s assigned financial, growth, and intended market positioning goals

Analyze market trends, customer requirements, and competitive strategy and find opportunities to grow customer and business value through product differentiation

Responsible for managing the “4 P’s of the Market Mix” for assigned industry segment(s)

Lead new product introduction process from concept through commercialization, including the voice of customer research, definition of customer and product requirements, and value proposition

Collaborate with Marketing to develop sales tools; write, review, and approve technical documents for branding and product positioning messages

Provide regular sales updates and forecasts for the Sales & Operations Planning (S&OP) process

Prioritize customers/orders for scheduling as needed

Serve as a resource for the global sales organization and work with sales to monitor market/customer needs, sales opportunities, and bookings

Maintain a comprehensive knowledge of market/competitive intelligence and key customer requirements for business success

Develop and give oral and written presentations to customers, industry players, and the organization’s leaders as needed

Champion an ethical business culture that represents the company by its values and vision

Qualification

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Market Implementation PlanMarket analysisProduct lifecycle managementVoice of Customer (VOC)Industrial water treatment knowledgeMembrane technology understandingSales tools developmentTechnical document writingBusiness strategy buildingFinancial awarenessInnovation managementGo-to-market strategyCustomer insightsStrategic marketing planning

Required

Minimum 5 years of industry experience with a solid technical foundation, preferably in marketing, product management, or related functions

Strong Voice of Customer (VOC) experience, with the ability to develop and deploy product vision to new product development

Knowledge and experience with portfolio positioning, campaign planning, and content creation

Proactive, independent, assertive, self-starter who can work with a diverse and global team

Experience in building business strategy with solid financial awareness

Strong commercial & business acumen with a bias for execution

Ability to drive innovation/new product development and manage full product lifecycle

Ability to take projects from strategy to execution with high attention to detail and innovative thinking

Robust track record in achieving outstanding marketing or sales performance in revenue, growth, margins, and customer allegiance/satisfaction

Ability to effectively communicate go-to-market strategy, metrics, successes, failures, best practices, etc., to improve the overall product management & marketing efficiency

Candidates should have a bachelor’s degree in business, science, or engineering

Strong knowledge of the industrial water treatment market and customers

Ability to understand membrane technology and articulate strong customer value/benefit propositions