AllTrails · 4 hours ago

Product Marketing Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Comp. & Benefits

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Responsibilities

Driving the seasonal marketing roadmap; this includes outlining seasonal themes, consumer moments, product launches, key channel initiatives, and leading select campaigns through execution

Leading select cross-functional integrated marketing campaigns that bring new features to market and/or tell our AllTrails story. You will lead by influence and take a lot of initiative - devising the strategy, writing the brief, and guiding the creative

Monitoring and reporting on campaign performance. This includes Identifying the metrics that matter, setting up the measurement approach, reporting on performance vs. goals, and identifying opportunities to improve

Building innovative go-to-market (GTM) strategies by leveraging consumer, competitive, and internal insights to inform positioning, messaging, and channel strategy. Partner with the channel leaders to build innovative GTM strategies

Ensuring all consumer-facing work adheres to the high standards of the AllTrails brand

Acting creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed. We are a growing organization with new opportunities popping up often. You will not be afraid to roll up your sleeves and dive into new projects as they arise.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer product marketingIntegrated marketingBrand marketingConsumer insightsBrand managementBrand strategyExperience in consumer techExperience in outdoor industrySubscription-based companiesPassion for outdoorsComfort with ambiguityTrend analysisOpen-mindedness