Pegasystems · 4 hours ago

Product Marketing Manager - Pega Customer Decision Hub

Cambridge, MA

Full-time

Remote

Senior Level

5+ years exp

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Artificial Intelligence (AI)CRM

Comp. & Benefits

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Responsibilities

Conduct market research to identify industry trends, competitive positioning, and customer needs for marketing, business and marketing technology personas.

Refine product positioning, messaging, and value propositions to ensure differentiation and alignment with target audience priorities.

Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to align marketing strategies with product roadmap and business objectives.

Create and maintain sales enablement assets, pitch decks, competitor analyses, and case studies.

Conduct training sessions for the sales and customer-facing teams to ensure consistent messaging and product understanding. Collaborate cross-functionally with our Pega Academy team to develop persona + product based courses.

Partner with content and digital marketing teams to optimize content for SEO and social media engagement.

Leverage customer insights to improve product positioning, messaging, and overall go-to-market strategy.

Collaborate with the demand generation team to design and execute campaigns that drive awareness, lead generation, and nurture prospects through the marketing funnel.

Track, measure, and report on campaign performance, providing insights for continuous improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSMarketing TechnologyCRMCustomer Journey OrchestrationCampaign MetricsROI AnalysisMarket ResearchSEO OptimizationSales EnablementExceptional CommunicationHigh Emotional IntelligenceCollaborative Mindset