WEKA · 4 days ago

Product Marketing Manager - Technical

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Artificial Intelligence (AI)Cloud Storage

Comp. & Benefits

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Responsibilities

Develop and execute product marketing strategies and content to position our cloud-native data solutions effectively in the market.

Create high-quality technical content, including whitepapers, case studies, solution briefs, blog posts, videos, and technical documentation, to educate and engage our target audience.

Develop and deliver compelling product presentations and demonstrations, both internally and externally, to showcase the capabilities and benefits of our cloud data storage solutions.

Collaborate closely with product management, engineering, and sales teams to understand product features, capabilities, and competitive differentiators, and translate them into compelling marketing messages and value propositions.

Enable the sales team with the necessary technical training, tools, and resources to effectively position and sell our cloud data storage solutions.

Work closely with the sales team to provide them with the necessary tools, training, and support to sell and position our AI and ML data storage solutions effectively.

Collaborate with demand generation teams to develop and execute marketing campaigns, leveraging both inbound and outbound marketing tactics, to generate leads and drive customer engagement.

Create and ensure the successful execution of the go-to-market strategy across the larger marketing team.

Stay up to date with industry trends, emerging technologies, and best practices in cloud data storage and related domains, and share relevant insights and knowledge with internal stakeholders.

Qualification

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Technical Product MarketingCloud Storage TechnologiesGo-to-Market StrategiesContent CreationProduct ManagementData Management IndustryAWSAzureGoogle CloudObject StorageBlock StorageFile StorageVisual CommunicationCustomer-Centric MindsetAdvanced Degree

Required

You have over 5 years of experience in product and/or solution marketing

Proven experience in technical product marketing, product management, or related roles within the cloud storage or data management industry.

Deep understanding of cloud data storage technologies, architectures, and industry trends, including knowledge of cloud providers (AWS, Azure, Google Cloud) and storage protocols (object storage, block storage, file storage).

You are a storyteller able to break down complex concepts into simple and clear terms and a strong writer and visual communicator

Strong technical aptitude and the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.

Demonstrated experience in creating a wide range of content, such as webinars, whitepapers, case studies, blog posts, and videos.

Experience in developing go-to-market strategies, product positioning, and messaging for technical products.

You have demonstrated ability in launching and growing innovative technology products through the product lifecycle

Passion for technology, cloud computing, and data storage, with a customer-centric mindset.

You have a bachelor’s degree in a relevant field or equivalent work experience, MBA or advanced degree a plus.