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Company

Original Job Post

ABB · 2 days ago

Product Marketing Manager

Rochester Hills, MI

Full-time

Onsite

Senior Level

5+ years exp

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AutomotiveEnergy

H1B Sponsorship

Actively Hiring

Insider Connection @ABB

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Conduct comprehensive user and market research, including competitor analysis.

Segment customers and understand their needs and preferences.

Direct the go-to-market strategy for the All in One program.

Become the storyteller for the program and create impactful messaging.

Define specific use cases for business segmentation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2BTech/PlatformContinuous DiscoveryProgram IntelligenceProduct PositioningPartner DiscussionsStrategic PlanningMarketing ChannelsBusiness MetricsMeasurement PlanAnalytical SkillsAttention to DetailProblem SolvingCommunication Skills

Required

Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline)

5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacity

Knowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Assemble program intelligence that assists with our product positioning, identifies growth opportunities, and helps us prepare for partner discussions

Drive customer-facing and sales-facing messaging and positioning

Work at both the strategic and tactical levels on the All in One Program

Test and refine new marketing approaches and channels to reach and engage key audiences

Define business metrics and measurement plan (OKRs)

Preferred

A Master's degree is a plus

Benefits

Retirement plan

Disability insurance

Life insurance

Wellbeing program

Healthcare plan

Company

ABB

Glassdoor

4.0

ABB provides electrification and automation solutions for various industries.

Founded in 1988

Zürich, Zurich, CHE

10,001+ employees

https://global.abb/group/en

H1B Sponsorship

ABB has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (45)

2022 (62)

2021 (56)

2020 (42)