Product Marketing Manager @ Abrigo | Jobright.ai
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Abrigo · 1 day ago

Product Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
date3+ years exp
ftfMaximize your interview chances
Asset ManagementBanking
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Growth Opportunities
Hiring Manager
Megan Trimmer
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Responsibilities

Define and communicate the value of Abrigo’s current and future solutions by creating and maintaining content to support GTM initiatives, including launch plans, messaging documents, persona guides, product one pagers, competitive battlecards, web content, and video scripts, among other deliverables
Manage the marketing launches for new products, significant enhancements, and advisory offerings, ensuring that programs and content are targeted for primary buyer and user personas
Participate as a core team member for campaigns to help define and execute strategies to achieve objectives
Partner with the Product Team to help shape product priorities and roadmap by proactively delivering market sizing information and market, customer, product, and competitive insights
Support sales enablement programs and the sales teams with messaging and content
Administer win/loss programs and conduct market research and competitive analysis to inform messaging, launches, sales programs, and campaigns
Leverage competitive data and analytics to support pricing and packaging strategy with our Finance and Product Teams
Build relationships with industry analysts and SMEs to understand market trends, gather feedback on product strategy and more

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingData-driven decision makingFinancial technologyPortfolio risk solutionsInternal presentationsCustomer callsWebinarsContinuous improvementMarket researchCompetitive analysisMessaging documentsLaunch plansSales enablement

Required

BA/BS degree or equivalent and 3+ years in B2B marketing
Proactive approach to all initiatives
Data-driven decision making
Demonstrated ability to understand and communicate more complex industry and technical issues with customers and prospects
Excellent written and verbal communication skills
Ability to lead internal presentations and customer calls and webinars
Focus on continuous improvement and ongoing learning

Preferred

Knowledge of financial technology and portfolio risk solutions

Benefits

Full health benefits with an HSA option
Flexible PTO and bank holidays
401(k) plan and company match

Company

Abrigo

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Glassdoor
4.3
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Abrigo provides market-leading compliance, credit risk, and lending solutions to enable its customers to think bigger.
dateFounded in 2000
location
Austin, Texas, USA
people-size201-500 employees
web-link
https://www.abrigo.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
The Carlyle Group
2021-08-03Private Equity· undefined
2015-07-23Private Equity· undefined

Leadership Team

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Ravikumar Nemalikanti
Chief Technology Officer
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A
Andy Snow
Chief Customer Officer
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Recent News

GlobeNewswire News Room
Digital Lending Market Outlook Report 2024-2028: Rising Adoption of Cloud Digital Lending Software and Instant Credit Access Driving Market at a 26.63% CAGR
2024-11-07
Business Wire
New Abrigo Small Business Lending Gives Financial Institutions Automation and AI Tech to Grow Their Portfolios and Communities
2024-06-04
Business Wire
D.A. Davidson Acts as Exclusive Strategic and Financial Advisor to TPG Software in Its Sale to Abrigo
2024-04-02
Company data provided by crunchbase
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