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Company

Aplos · 3 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$130K/yr - $140K/yr

5+ years exp

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AccountingNon Profit

Growth Opportunities

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Responsibilities

Develop and execute comprehensive go-to-market strategies for new product launches and feature releases

Create compelling product positioning and messaging that resonates with our target audience

Conduct market research and competitive analysis to inform product strategy and marketing initiatives

Collaborate with product management to align product roadmap with market needs and customer feedback

Work closely with sales and customer success teams to develop effective sales enablement materials

Create and maintain product marketing collateral, including website content, case studies, and whitepapers

Analyze product performance metrics and customer feedback to optimize marketing strategies

Manage and execute product-focused marketing campaigns across various channels

Serve as a product expert and evangelist, representing Aplos at industry events and webinars

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingSaaSMarket ResearchCRM SystemsMarketing Automation ToolsProject ManagementNonprofit ExperienceCustomer AcquisitionCustomer Retention

Required

Bachelor's degree in Marketing, Business, or a related field

5+ years of relevant product marketing experience, with at least 3 in SaaS

Proven track record of successful product launches and marketing campaigns in a startup environment

Strong understanding of the nonprofit sector and its unique challenges

Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling marketing messages

Experience with marketing automation tools, CRM systems, and analytics platforms

Ability to work independently and collaboratively in a fast-paced, remote environment across all three businesses

Strong project management skills and attention to detail

Preferred

Nonprofit experience or similar industry experience a plus

Benefits

Medical, dental and vision healthcare coverage

Generous PTO plan, Paid parental leave, and WFH reimbursements

Remote work environment with flexible hours

Career progression and mentorship programs for career advancement

Employer-paid life insurance

FSA and HSA enrollment options

Contribution match to all 401k plans

Free Employee-Assistance Programs regarding legal advice, financial management, mental health, and more!

Company

Aplos

Aplos is the leading fund accounting software and all-in-one platform for nonprofits and faith-based communities to manage finances, relationships, and giving efforts all in one place.

Founded in 2009

Fresno, California, USA

51-200 employees